Omega’s Chinese Market Performance Has Set A Historical Record

The Chinese market is one of Omega's most important overseas markets at present. At a Chinese media meeting, Omega President and CEO Raynald Aeschlimann told Jiemian News, "2021 is a very good year, and the Chinese market (performance) has set a historical record." According to data from the Swiss Watch Industry Federation, Swiss Watch's export growth to mainland China ranked first in the global market in 2021, recording a year-on-year increase of 48.8% compared with 2019. Although the total export volume is smaller than the US market, which is recovering strongly, it ranks second in the world. The best Omega replica watches at captainthewatch.is.

Omega has also benefited from strong watch demand in China and the United States. According to the latest report released by investment bank Morgan Stanley and Swiss consulting agency, Omega is expected to achieve retail sales growth of more than 30% in 2021 to 3.135 billion Swiss francs (approximately 21.34 billion yuan), accounting for 7.5% of the global market share, second only to Rolex. Second in the world. Omega's core position in the Swiss Watch Group has also been further consolidated; the report predicts that more than half of the Swiss Watch Group's operating profits in 2021 will be generated by the Omega brand. An Shiwen does not believe that the growth of China's high-end watch market will slow down in the future. During the Beijing 2022 Winter Olympics in February, An Shiwen told Jiemian News that he believed that strong market demand will continue in 2022 and 2023.

Omega’s continuous investment in the Chinese market also supports this confidence. In less than a month, Omega’s Swiss headquarters executives and the Chinese team held a number of intensive activities focusing on the official timer status of the Beijing Winter Olympics and the release of new products in 2022. The continuous marketing fever reached its peak on the evening of March 10: Omega held a large-scale music party that lasted for several hours at the China Baowu Steel Expo Center in Shanghai, and the Black Panther Band was also invited to the scene. Compared with the production reduction plan and wait-and-see attitude towards the market in the two years before the epidemic, Omega is clearly well prepared in the new year. In the face of multiple blockbuster new products, Omega may be more confident to take intensive and high-profile marketing actions.